Driving Enterprise
Revenue Growth
ABOUT ME
I help high-growth companies scale smarter, transforming how they acquire customers, optimize revenue systems, and unlock compounding growth through data, automation, and operator-level execution. As a Revenue C-Suite Hybrid (CMO+CRO), I bring a unified marketing and revenue lens that solves strategic bottlenecks and delivers measurable, lasting results.
Over 15+ years, I’ve led marketing and revenue transformation for 100+ global brands, managing $15M+ in monthly ad spend, executing 3,000+ campaigns, and driving significant ARR impact across enterprise portfolios. From omnichannel performance marketing to full-stack RevOps and AI-enabled infrastructure, I engineer systems that accelerate customer acquisition, improve retention, and maximize LTV.
Recognized as an elite global tier Fractional CMO/CRO, I partner with PE/VC-backed firms, mid-market SaaS companies, high-scale eCommerce ventures, and B2B enterprises on high-impact engagements. My focus is simple: aligning marketing to investor goals, fixing revenue leakage, and building infrastructure for predictable, scalable growth.
I operate across four integrated practices:
➜ Fractional CMO/CRO — GTM strategy, brand positioning, omnichannel execution, and C-level revenue leadership without full-time overhead.
➜ Interim CMO — Hands-on executive authority, rapid GTM stabilization, team leadership, turnaround management, and successor recruitment during critical transitions.
➜ RevOps Quantum — Revenue architecture, CAC-to-LTV modeling, funnel velocity optimization, CRM, attribution, and automated workflows that unify marketing, sales, and CS.
➜ Board Advisory & NED Appointments — Bringing an independent operator’s perspective to corporate boards to stress-test commercial strategies, govern AI risk, and protect long-term enterprise value.
One throughline: turning strategy into execution and execution into growth.
Backed by
Proven Credentials
CREDENTIALS & CERTIFICATIONS
I bring a strong academic and technical foundation to every engagement. I hold an MBA from Ateneo de Manila University and trained in Lean Six Sigma Black Belt through Ateneo Professional Schools and Oriel Stat-A-Matrix in Washington DC, USA. My marketing and analytics expertise is reinforced by:
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Google Ads Certifications (Search, Display, Shopping, Video, Measurement)
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Microsoft Advertising Certified (Search & Shopping)
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Google Analytics Certified
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HubSpot Inbound Marketing Certified
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HubSpot Certified in Marketing, Sales, and Service Software
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HubSpot Revenue Operations (RevOps) Certified
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AI for Marketers – HubSpot Academy
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Private Equity Deal Process & LBO Modeling – Wall Street Prep
In addition to formal certifications, I bring hands-on mastery of industry-leading platforms across marketing, analytics, and operations:
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Modeling & Intelligence: Python, R, SQL — LTV, CAC, churn prediction, and segmentation models
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Revenue Intelligence: Gong, Clari, Outreach, Salesloft
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CRM & RevOps: HubSpot (Certified), Salesforce, Attio, Zoho, Odoo
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Performance Marketing: Google Ads (Certified), Microsoft Ads (Certified), Meta Ads, LinkedIn Ads, YouTube Ads
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Programmatic: The Trade Desk, DV360, MediaMath, Outbrain, Xandr, PubMatic
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Analytics & Attribution: GA4, Looker, Tableau, Power BI, Mixpanel, Amplitude
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Automation & Integrations: Zapier, Make, N8N, Marketo, Pardot, ActiveCampaign, Klaviyo (Partner)
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Data & Enrichment: Clay, Apollo, ZoomInfo, Segment, Clearbit, Tealium
These certifications and toolsets enable me to architect high-performing growth engines—bridging strategy, data, and execution.