What is the difference between a Fractional CMO/CRO and a traditional agency?

Agencies execute tactical deliverables—running ad campaigns, writing blogs, or building web pages. As your Fractional CMO/CRO, I serve as an embedded executive on your leadership team. I own top-line revenue accountability, align sales with marketing, manage internal teams and external vendors, and build a scalable revenue growth engine.

Why unite the CMO and CRO roles into a single engagement?

Separating marketing and sales creates lead-quality disputes, broken funnels, and bloated customer acquisition costs. Combining both functions ensures that top-of-funnel demand generation directly connects to pipeline velocity, sales conversion, and customer retention.

How do you integrate with our existing sales and marketing teams?

I integrate directly into your operational rhythm—leading executive meetings, conducting team 1-on-1s, setting performance KPIs, and managing external agency partners to ensure everyone is aligned toward revenue targets.

How quickly do we see measurable results from a Fractional CMO/CRO?

Initial revenue alignment and pipeline audits occur within the first 30 days. Core strategy, positioning realignments, and sales-marketing synchronization yield observable pipeline velocity improvements within 60 to 90 days.

FRACTIONAL CMO/CRO

Revenue-First Marketing Leader

Fractional CMO/CRO:
Revenue C-Suite Leadership (CMO+CRO)

Fast-growing B2B companies often reach a critical ceiling where founder-led sales and siloed marketing efforts no longer drive predictable ARR growth. Hiring separate full-time CMO and CRO executives requires massive capital, lengthy recruitment cycles, and unnecessary organizational friction.

Without unified leadership bridging demand generation and pipeline conversion, acquisition costs spike, win rates stagnate, and high-value opportunities fall through structural handoff gaps. As your Fractional CMO/CRO, I deliver single-point executive ownership across both sales and marketing. Sitting directly on your executive team, I deploy a proven Revenue C-Suite Architecture to bridge demand generation, sales velocity, and customer retention—ensuring every marketing dollar directly accelerates pipeline conversion, expansion, and net ARR.

Rather than running isolated campaigns, I engineer scalable revenue systems centered on core financial health—optimizing CAC, pipeline velocity, LTV:CAC ratios, NRR, and EBITDA. By embedding practical commercial AI, predictive lead scoring, and automated revenue telemetry into your GTM motion, this modern approach cuts operational waste and compresses time-to-revenue.

Need targeted support before committing to a retainer?

Advisor CMO: On-Demand Executive Authority — For CEOs and boards needing targeted support without a monthly retainer, I offer hourly or project-based executive leadership. Get sharp, dual-seat CMO/CRO authority to stress-test GTM architecture, audit unit economics, deploy AI workflows, or prep for investor board reviews when high-stakes decisions are on the line.

If your business is ready to break through growth plateaus, optimize margin efficiency, and deploy an AI-powered commercial strategy, you don't need two expensive executive hires.

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C-Suite & Board-Level Revenue Strategy

GTM frameworks built for CFO scrutiny, investor reporting, and M&A readiness. Every decision traceable to pipeline velocity, ARR contribution, or enterprise value.

PE/VC-Backed Value Creation & Exit Readiness

100-day sprint planning to full exit-readiness positioning. Acquirer-relevant metrics, value creation plans, and marketing narratives that move the valuation needle.

ABM-Led Pipeline & Demand Generation

Account-based programs built around your highest-value ICP. Multi-threaded buying-group strategies and intent-driven outreach with pipeline metrics your CFO can read.

Revenue Operations & Growth Infrastructure

Marketing, sales, and customer success unified under a single RevOps architecture — shared attribution, live dashboards, and automated workflows that eliminate pipeline fog.

AI-Enabled Marketing Stack & Data Infrastructure

Audit, rationalise, and rebuild your marketing stack around what your growth stage actually requires — faster decisions, unified customer data, compressed time-to-revenue.

Brand Architecture & Internal Capability Building

Category-defining positioning frameworks and the operational capability your marketing team keeps long after the engagement ends. You own the system.

I own both funnels. Left side: brand, demand, pipeline, and positioning. Right side: retention, expansion, and NRR growth. The shared metric — New ARR — is where CMO and CRO accountability overlaps. This is the fractional leader's natural zone: no handoff problem because I sit on both sides simultaneously.

I own revenue end to end. Acquisition, conversion, and expansion under one system.

Full Revenue Ownership

I build one integrated engine across marketing, sales, and customer success.

System Thinking

Every move ties to pipeline, ARR, retention, and unit economics.

Data-Driven Execution

I identify bottlenecks fast and fix them across the full funnel.

Speed

I build for retention and expansion. Revenue grows over time, not just from new acquisition.

Compounding Growth

Frequently asked questions

Fractional CMO-CRO

Interim CMO

RevOps Quantum

Board Advisory

NED Appointments

General FAQs

All retainer plans operate on a 90-Day Initial Commitment, transitioning to a month-to-month arrangement with a 30-day notice thereafter. Revenue transformation is not a 30-day project, sustainable systems, team alignment, and measurable pipeline impact require enough runway to build, validate, and iterate.The minimum term also protects you: a fractional engagement that ends before the infrastructure is validated doesn't close. The goal is that your team is running the system independently before the engagement does.

Best Value

Growth Foundation

$6,500

6,500

Every month

Best for Early-Stage & Founder-Led Teams needing senior GTM leadership, unit economics modeling, and scalable demand strategy without full-time executive overhead.

Valid for 3 months

90-day revenue and GTM audit with a prioritised roadmap

ICP definition and messaging architecture

Financial modeling for CAC, LTV, and payback periods

CRM and analytics tool guidance and setup direction

KPI framework & tracking templates for CAC, pipeline and ROI

2x monthly strategy calls + ongoing asynchronous Slack/email

90-Day Initial Sprint (then month-to-month w/ 30-day notice

Capacity: ~15 hrs / month

Revenue Ownership

$11,000

11,000

Every month

Best for growth-stage companies that need an embedded revenue leader, someone who can own the full funnel, align marketing with sales, and drive the pipeline metrics investors expect.

Valid for 3 months

Full revenue & GTM audit with 90-day action plan

ICP refinement + ABM-led demand gen strategy

Revenue operations alignment — marketing, sales, CS

Paid media optimization + AI tool implementation

KPI dashboard build + monthly executive reporting

Sales enablement playbooks + team coaching

Weekly strategy calls + Slack integration with your GTM team

90-Day Commitment (30-day notice post-90 days)

Capacity: ~25 hrs / month

Best Value

Executive Plan

$18,000

18,000

Every month

Best for PE/VC-backed scale-ups requiring a board-level CMO and CRO operating as one, with skin in the game to engineer rapid expansion or prepare for M&A exit.

Valid for 12 months

Deep-dive revenue audit — marketing, sales, CS, and data

Category-defining brand and positioning strategy

Full RevOps build — attribution, pipeline, forecasting

AI-enabled marketing stack rebuild and automation

Board and investor reporting — weekly cadence

PE/VC investor engagement + exit-readiness plan

12-Month Minimum (with quarterly KPI performance exit clause

Capacity: ~40 hrs / month

Choose your pricing plan

Specific deliverables and engagement terms can be tailored to match your unique needs and goals.

Ready to engineer real growth?

LET'S TALK

Roger M.
Fractional CMO

FRACTIONAL CMO/CRO