FRACTIONAL CMO/CRO
Revenue-First Marketing Leader
Fractional CMO/CRO:
Revenue C-Suite Leadership (CMO+CRO)
Fast-growing B2B companies often reach a critical ceiling where founder-led sales and siloed marketing efforts no longer drive predictable ARR growth. Hiring separate full-time CMO and CRO executives requires massive capital, lengthy recruitment cycles, and unnecessary organizational friction.
Without unified leadership bridging demand generation and pipeline conversion, acquisition costs spike, win rates stagnate, and high-value opportunities fall through structural handoff gaps. As your Fractional CMO/CRO, I deliver single-point executive ownership across both sales and marketing. Sitting directly on your executive team, I deploy a proven Revenue C-Suite Architecture to bridge demand generation, sales velocity, and customer retention—ensuring every marketing dollar directly accelerates pipeline conversion, expansion, and net ARR.
Rather than running isolated campaigns, I engineer scalable revenue systems centered on core financial health—optimizing CAC, pipeline velocity, LTV:CAC ratios, NRR, and EBITDA. By embedding practical commercial AI, predictive lead scoring, and automated revenue telemetry into your GTM motion, this modern approach cuts operational waste and compresses time-to-revenue.
Need targeted support before committing to a retainer?
Advisor CMO: On-Demand Executive Authority — For CEOs and boards needing targeted support without a monthly retainer, I offer hourly or project-based executive leadership. Get sharp, dual-seat CMO/CRO authority to stress-test GTM architecture, audit unit economics, deploy AI workflows, or prep for investor board reviews when high-stakes decisions are on the line.
If your business is ready to break through growth plateaus, optimize margin efficiency, and deploy an AI-powered commercial strategy, you don't need two expensive executive hires.
C-Suite & Board-Level Revenue Strategy
GTM frameworks built for CFO scrutiny, investor reporting, and M&A readiness. Every decision traceable to pipeline velocity, ARR contribution, or enterprise value.
PE/VC-Backed Value Creation & Exit Readiness
100-day sprint planning to full exit-readiness positioning. Acquirer-relevant metrics, value creation plans, and marketing narratives that move the valuation needle.
ABM-Led Pipeline & Demand Generation
Account-based programs built around your highest-value ICP. Multi-threaded buying-group strategies and intent-driven outreach with pipeline metrics your CFO can read.
Revenue Operations & Growth Infrastructure
Marketing, sales, and customer success unified under a single RevOps architecture — shared attribution, live dashboards, and automated workflows that eliminate pipeline fog.
AI-Enabled Marketing Stack & Data Infrastructure
Audit, rationalise, and rebuild your marketing stack around what your growth stage actually requires — faster decisions, unified customer data, compressed time-to-revenue.
Brand Architecture & Internal Capability Building
Category-defining positioning frameworks and the operational capability your marketing team keeps long after the engagement ends. You own the system.
I own both funnels. Left side: brand, demand, pipeline, and positioning. Right side: retention, expansion, and NRR growth. The shared metric — New ARR — is where CMO and CRO accountability overlaps. This is the fractional leader's natural zone: no handoff problem because I sit on both sides simultaneously.
I own revenue end to end. Acquisition, conversion, and expansion under one system.
Full Revenue Ownership
I build one integrated engine across marketing, sales, and customer success.
System Thinking
Every move ties to pipeline, ARR, retention, and unit economics.
Data-Driven Execution
I identify bottlenecks fast and fix them across the full funnel.
Speed
I build for retention and expansion. Revenue grows over time, not just from new acquisition.
Compounding Growth
Frequently asked questions
Best Value
Growth Foundation
6,500
Every month
Best for Early-Stage & Founder-Led Teams needing senior GTM leadership, unit economics modeling, and scalable demand strategy without full-time executive overhead.
Valid for 3 months
90-day revenue and GTM audit with a prioritised roadmap
ICP definition and messaging architecture
Financial modeling for CAC, LTV, and payback periods
CRM and analytics tool guidance and setup direction
KPI framework & tracking templates for CAC, pipeline and ROI
2x monthly strategy calls + ongoing asynchronous Slack/email
90-Day Initial Sprint (then month-to-month w/ 30-day notice
Capacity: ~15 hrs / month
Revenue Ownership
11,000
Every month
Best for growth-stage companies that need an embedded revenue leader, someone who can own the full funnel, align marketing with sales, and drive the pipeline metrics investors expect.
Valid for 3 months
Full revenue & GTM audit with 90-day action plan
ICP refinement + ABM-led demand gen strategy
Revenue operations alignment — marketing, sales, CS
Paid media optimization + AI tool implementation
KPI dashboard build + monthly executive reporting
Sales enablement playbooks + team coaching
Weekly strategy calls + Slack integration with your GTM team
90-Day Commitment (30-day notice post-90 days)
Capacity: ~25 hrs / month
Best Value
Executive Plan
18,000
Every month
Best for PE/VC-backed scale-ups requiring a board-level CMO and CRO operating as one, with skin in the game to engineer rapid expansion or prepare for M&A exit.
Valid for 12 months
Deep-dive revenue audit — marketing, sales, CS, and data
Category-defining brand and positioning strategy
Full RevOps build — attribution, pipeline, forecasting
AI-enabled marketing stack rebuild and automation
Board and investor reporting — weekly cadence
PE/VC investor engagement + exit-readiness plan
12-Month Minimum (with quarterly KPI performance exit clause
Capacity: ~40 hrs / month
Choose your pricing plan
Specific deliverables and engagement terms can be tailored to match your unique needs and goals.